Many companies make the blunder of believing that simply sending out a press statement guarantees media coverage. The truth is, most end up in the digital wasteland, ignored by editors. Frequent pitfalls include focusing on company speak instead of a compelling story; absent clear calls to action

Deciding between a news release and genuine media attention can be difficult for businesses . While a news release offers direct control over your narrative , it's essentially self-promotion. Media coverage – secured through pitching journalists – carries considerably more authority with your pot